Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

Monthly Archives: December, 2013

social storytelling – Stigma attached to MENTAL ILLNESS

What every person considering suicide wants to say to you Mental illness in India Helping before suicide Insurance for mental illness Refuse to accept mental illness Help for mental illness … Continue reading

December 29, 2013 · Leave a comment

power of a great design story

Apple – Steve Jobs introduces the first Apple Store Retail on May 19, 2001 at Tysons Corner Center, Virginia The revolutionary Apple store as launched by Steve Jobs in is … Continue reading

December 27, 2013 · Leave a comment

I BIG SMILE on the faces of WestJetters

A small tiny price to pay for the smiles that you bring to your customers. Gorgeous idea, almost unbelievably executed brought about exactly if not more impact WestJet set out … Continue reading

December 19, 2013 · Leave a comment

why did hashtag McDStories fail?

McDonald’s Head of Social Media Rick Wion said he believes in turning people into ‘storytellers’ and that corporations don’t tell stores, ‘people tell stories’. The #McDstories hashtag campaign aimed at inspiring … Continue reading

December 2, 2013 · Leave a comment

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