social storytelling – Stigma attached to MENTAL ILLNESS
What every person considering suicide wants to say to you Mental illness in India Helping before suicide Insurance for mental illness Refuse to accept mental illness Help for mental illness … Continue reading
power of a great design story
Apple – Steve Jobs introduces the first Apple Store Retail on May 19, 2001 at Tysons Corner Center, Virginia The revolutionary Apple store as launched by Steve Jobs in is … Continue reading
I BIG SMILE on the faces of WestJetters
A small tiny price to pay for the smiles that you bring to your customers. Gorgeous idea, almost unbelievably executed brought about exactly if not more impact WestJet set out … Continue reading
why did hashtag McDStories fail?
McDonald’s Head of Social Media Rick Wion said he believes in turning people into ‘storytellers’ and that corporations don’t tell stores, ‘people tell stories’. The #McDstories hashtag campaign aimed at inspiring … Continue reading
Shopper Marketing and Customer Experience Management 
They said