Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

Category Archives: the power of stories

Brand ‘Storytelling’ is NOT

Brand that are practising ‘Storytelling’ MAGNUM Ice creams Couch Moments – South Africa The new Pints delivers a premium chocolate and ice-cream indulgence in the comfort of your home. Magnum … Continue reading

November 11, 2014 · Leave a comment

Duracell Moments of Warmth

For those who believe BRAND STORYTELLING is a repackaged term and that advertising has been doing it for years. What could the brand have done to market DURACELL QUANTUM? OPTION 1 – Talk … Continue reading

October 6, 2014 · Leave a comment

Brooks Brothers customers turned influencer

How are men’s formal apparel brands marketing themselves? In India the story looks something like this: From international imagery to events and recently style tips how real do these feel to … Continue reading

September 1, 2014 · Leave a comment

‘Live In Levi’s’ celebrating stories of people who live in their jeans

One does not know a single person who hasn’t a story involving those favourite paid of denims in their closet. Memories are written in certain denims and so we treasure … Continue reading

August 21, 2014 · Leave a comment

restaurants need stories

Recently spotted on a Facebook wall. The hospitality industry depends more on reviews a.k.a. stories more than a lot of other industries. In India there one will not find too … Continue reading

July 29, 2014 · Leave a comment

Nutella — 50 Years Full of Stories

Nutella asked people to send their love in the form of stories on its 50th birthday. Putting fans at the centre of the campaign idea. A global campaign to celebrate the brand’s … Continue reading

June 6, 2014 · 3 Comments

Cornetto Cupidity Stories

CORNETTO FILMS aces long-form video content for youtube 14 lovers, 7 stories and some very wise cupids. Enjoy the ride, love the ending! These films leave one dazed. After the first … Continue reading

May 23, 2014 · 1 Comment

WORKSHOP on Brand Storytelling

“STORYTELLING IS IN VOGUE, and there are a lot of people saying, ‘We have to tell stories and be on all platforms,’” says John Sadowsky, author of Email, Social Marketing … Continue reading

April 3, 2014 · Leave a comment

5by20 Coca Cola stories from rural India

In the world of social media conversations and that being discussed as THE way of spreading brand stories, here is Coca Cola spreading the ‘Happiness’ story in rural India. India, … Continue reading

March 24, 2014 · Leave a comment

Collaborative Marketing and Crowdtap

Brands today are engaging the customer in a way like never before. While new social media platforms have become an important part of the marketing strategy for any brand, these … Continue reading

March 11, 2014 · Leave a comment

brand storytelling

       

January 17, 2014 · Leave a comment

social storytelling – SINGLE in India

World of singles in India Being single is embarrassing Family and single people in India What single people do over weekends? Looking for love in your 30’s

January 1, 2014 · Leave a comment

social storytelling – Stigma attached to MENTAL ILLNESS

What every person considering suicide wants to say to you Mental illness in India Helping before suicide Insurance for mental illness Refuse to accept mental illness Help for mental illness … Continue reading

December 29, 2013 · Leave a comment

power of a great design story

Apple – Steve Jobs introduces the first Apple Store Retail on May 19, 2001 at Tysons Corner Center, Virginia The revolutionary Apple store as launched by Steve Jobs in is … Continue reading

December 27, 2013 · Leave a comment

I BIG SMILE on the faces of WestJetters

A small tiny price to pay for the smiles that you bring to your customers. Gorgeous idea, almost unbelievably executed brought about exactly if not more impact WestJet set out … Continue reading

December 19, 2013 · Leave a comment

why did hashtag McDStories fail?

McDonald’s Head of Social Media Rick Wion said he believes in turning people into ‘storytellers’ and that corporations don’t tell stores, ‘people tell stories’. The #McDstories hashtag campaign aimed at inspiring … Continue reading

December 2, 2013 · Leave a comment

why storytelling

Here is a simple and beautiful infographic about Corporate speak Vs. Storytelling   By the Hoffman agency

November 14, 2013 · Leave a comment

STORY, 144 Tenth Ave. Experience per square feet

A former marketing consultant to TOMS Shoes, Rachel Shechtman brings to life a physical retail innovation experience. Marrying the charm of an independent shop with the luxury of a well-curated … Continue reading

October 1, 2013 · Leave a comment

people are the most powerful advertising medium

A fantastic presentation by the Jack Morton Worldwide Group, on the importance of brand advocates. A study conducted across 3000 customers in US, UK, Brazil, Chinal, India and Russia clearly … Continue reading

September 20, 2013 · Leave a comment

we buy stories not shade cards

We as consumers of any kind of communication today do not believe in evidence and argument. Guess who joined the shade card bandwagon? After skincare brands it is now time … Continue reading

September 19, 2013 · Leave a comment

use of props in storytelling

Peter Guber -author of the book Tell to win paid a visit to the office of LASIK surgeon Robert Maloney. Peter’s wife had had a successful surgery and so she … Continue reading

September 5, 2013 · Leave a comment

isn’t a bookstore all about STORIES

Steimatzky is one of the largest Book Chains in Israel founded in 1925. I came across some fantastic work that they are doing in that market using the power of stories. … Continue reading

August 24, 2013 · Leave a comment

the Jared Fogle story from Subway

All businesses can grow with stories. Simple, relevant and emotional STORIES. Here is a story of Jared Fogle who was 425 pounds at age 20 when he developed complications with … Continue reading

August 23, 2013 · Leave a comment

cosmetics pink booth

Imagine walking down the sidewalk to find a PINK telephone booth where the a pink telephone called ‘Temptation Telephone’ is ringing. Strange! You open the door and hesitantly pick up … Continue reading

August 13, 2013 · Leave a comment

care, mean it, deliver – Only at Ritz Carlton

We will take care of this for you! Mean it! Deliver it! Who else will do that? RITZ CARLTON the BUYstory maker A recovery story that just keeps getting better! … Continue reading

August 9, 2013 · Leave a comment

Sprite’s perfect STORY plots

What is it about the highest selling ‘Chicken Soup for the Soul’ stories. The book ‘Made to Stick’ by Dan & Chip Heath talks about 3 plots: The Challenge Plot … Continue reading

August 6, 2013 · Leave a comment

the STORY of perceptive selling

My UPT and ATV story. I work with these terms day in and day out. UPT is Basket size and ATV is Basket value. Yet I fell for a sales … Continue reading

August 1, 2013 · Leave a comment

hiSTORY of toothpaste

Why do we brush our teeth? Who says brushing leads to better oral care? Why do we wake up every morning and head to the bathroom cabinet? Obviously, now it … Continue reading

July 31, 2013 · 1 Comment

MAC man

I am never never sure of my cosmetics purchase. I always wonder if I have chosen the right colour. It is only when someone else compliments me do I feel … Continue reading

July 29, 2013 · 2 Comments

why storytelling?

The magic of “Once upon a time”

July 21, 2013 · Leave a comment

power of stories

The Small Picture – MINT Friday 12th July Page 17 A picture story so touching. Picture of a MIRROR – Every woman has one. It could be a makeshift table with … Continue reading

July 12, 2013 · Leave a comment

Mike Jeffries was bold, let him be

So what is with the whole backlash at Mike Jeffries CEO Abercrombie and Fitch about??? Chronology of events: Mike Jeffries made a statement in the year 2006 – “Candidly, we go after … Continue reading

June 6, 2013 · Leave a comment

Joe Rawlinson believes in BUYSTORIES

Here is his story… I was in Seattle for a conference this past summer and wanted to eat some fresh salmon. I asked the server at the restaurant which salmon I … Continue reading

April 27, 2013 · Leave a comment
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