we believe it takes an inspiring story to make people buy
McDonald’s Head of Social Media Rick Wion said he believes in turning people into ‘storytellers’ and that corporations don’t tell stores, ‘people tell stories’.
The #McDstories hashtag campaign aimed at inspiring customers to share personal stories about their favorite McDonald’s moments, much to the brands dismay generated stories with people’s terrible experiences with brand McDonalds. The campaign had to be withdrawn within just 2 hours.
Reasons why did #McDStories backfire?
A Youtube video has a rather amusing compilation of a few of the tweets received for #McDStories –