The potential of Shopper Marketing?
#5 Shopper Insights and the agility of using them Once potential triggers along the path to purchase are identified rightly it is far easier, quicker and inexpensive to implement plans … Continue reading
October 14, 2014 · Leave a comment
So what is shopper marketing?
Repeating the definition of ‘Shopper Marketing’ a million times with a million explanations using more than a million examples since the year 2006 has been a tedious task and we … Continue reading
October 10, 2014 · Leave a comment
Duracell Moments of Warmth
For those who believe BRAND STORYTELLING is a repackaged term and that advertising has been doing it for years. What could the brand have done to market DURACELL QUANTUM? OPTION 1 – Talk … Continue reading
October 6, 2014 · Leave a comment
Shopper Marketing and Customer Experience Management 
They said