Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

‘lights’ a step child

Retail Store Design is an evolved ART. Truth is – Customer’s subconscious mind is the most important influencer of purchase behavior and Retail Store Design is consumed subconsciously. However the … Continue reading

June 25, 2013 · 1 Comment

funniest OOH I have ever seen

I have a few questions: Why is there a Fashion event in the city of Hyderabad? Why the mannequin? and why such bad ones? What is with their hair? Why is … Continue reading

June 21, 2013 · 2 Comments


Our profile The ESSENCE of BUYSTORIES and our unique approach to SERVICES WE OFFER:   Customer Experience Management Shopper Marketing Customer Research Retail Design Social Store Manageemnt

June 21, 2013 · Leave a comment

‘Let it out’ stories by Kleenex

Kleenex the world’s first facial tissue brand became a generic name for tissues at one point. But that has its downside of running the risk of being commoditized and the … Continue reading

June 17, 2013 · 1 Comment

a heartwarming story of a customer service representative at U.S. Cellular with a cancer patient

Taking from the video – Heartwarming story of a customer service representative with a cancer patient 24-year-old Carlos Gonzalez sporting large white-rimmed sunglasses, a plaid scarf, a lip ring, and … Continue reading

June 11, 2013 · Leave a comment

ice cream is NOT impulse in supermarkets

ICE-CREAM is an impulse category – TRUE ICE-CREAM in a supermarket is bought on impulse – FALSE Think about where is ice cream stored in a supermarket – old flat … Continue reading

June 10, 2013 · 2 Comments

funniest store signs


June 8, 2013 · Leave a comment

do I look like a Mr. to you?

Oh I forgot you can’t see me because you are across the phone. It was the industry’s conscious move to call a customer by their second name in the wake … Continue reading

June 7, 2013 · 2 Comments

Mike Jeffries was bold, let him be

So what is with the whole backlash at Mike Jeffries CEO Abercrombie and Fitch about??? Chronology of events: Mike Jeffries made a statement in the year 2006 – “Candidly, we go after … Continue reading

June 6, 2013 · Leave a comment

father and son merchandize display

  Beach shorts – What better merchandise for the concept of ‘like father like son’. Holiday shopping often happens at the last minute. Last minute holiday shopping brings with it euphoria. The customer … Continue reading

June 3, 2013 · Leave a comment

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 946 other followers

Follow me on Twitter