we believe it takes an inspiring story to make people buy
Have a look at this link before you read further that lives up to the Coke Happiness platform. Click
Coca-Cola Where Will Happiness Strike Next: The OFW Project
Personally the Happiness campaign has made me tremendously happy because it put an end to the ‘cola wars’. They were getting tedious to watch and honestly doing nothing to the consumer. It was probably just giving kicks to the management at their month end meetings. The media houses sure walked home very happy.
The Coke Happiness machine was a seed.
What Coke did was it gave us a STORY to tell.
The campaign you just saw took the Coke Happiness message and made it real. It gave Coke some roots.