Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

hiSTORY of toothpaste

Why do we brush our teeth? Who says brushing leads to better oral care? Why do we wake up every morning and head to the bathroom cabinet? Obviously, now it … Continue reading

July 31, 2013 · 1 Comment

smart shelf design

fixture closeup is one of my favourites specially when I wish to be awed by simplicity at retail. We understand hoe precious shelf space is. At one end we struggle … Continue reading

July 30, 2013 · Leave a comment

BUYSTORIES in the press

POP Magazine is India’s only Shopper Marketing Magazine. A part of the VJ Media Works Pvt. Ltd. a media company with interests in publishing and industry events related to the marketing … Continue reading

July 30, 2013 · 2 Comments

MAC man

I am never never sure of my cosmetics purchase. I always wonder if I have chosen the right colour. It is only when someone else compliments me do I feel … Continue reading

July 29, 2013 · 2 Comments

or this

has this happened in your presence? or this? or this? Write to us with your stories. Funny, Happy, Sad, Heartwarming or just plain Preposterous!

July 27, 2013 · Leave a comment

men are faux pas avoiders

I have worked for some gorgeous fashion and luxury brands like DIESEL, Paul & Shark, Timberland, Thomas Pink. In India these happen to be primarily male brands. As the head … Continue reading

July 26, 2013 · Leave a comment

Lush? maybe not!

What  happens when you take a beautiful (handmade) creme, and put it in an eco friendly package? It creates a natural curiosity. Like it did in me. What happens when … Continue reading

July 25, 2013 · Leave a comment

what’s better for the employee is better for the customer – Southwest Airlines

Herb Kelleher of Southwest Airlines once said to his team “I can teach you the secret to running this airline in 30 seconds. This is it: We are THE low-fare … Continue reading

July 23, 2013 · 2 Comments

why storytelling?

The magic of “Once upon a time”

July 21, 2013 · Leave a comment

oral care wars

Years after the end of cola wars the consumer is now being made to witness the oral care war. We are not interested in your marketing wars and hence we … Continue reading

July 17, 2013 · Leave a comment

detractors are a minus minus

Detractors are defined as respondents rating their likelihood to recommend your business as 6 or less. It may not seem like a big deal. Look at it this way… Likelihood of … Continue reading

July 15, 2013 · 4 Comments

power of stories

The Small Picture – MINT Friday 12th July Page 17 A picture story so touching. Picture of a MIRROR – Every woman has one. It could be a makeshift table with … Continue reading

July 12, 2013 · Leave a comment

the praise and questions around Starbucks Evenings

It is an obvious move. As much as I think Jerry Baldwin, Zev Siegl and Gordon Bowker may not be very happy with the move. Later dayparts in any community … Continue reading

July 8, 2013 · Leave a comment

use of storytelling – Chevrolet

most important part of a car sale  – Delivery of the car’s features while emotionally connecting with the customer person critical to the situation – Car dealer Chevrolet’s very witty and … Continue reading

July 3, 2013 · Leave a comment

brain coupling by Uri Hasson

Whilst listening with your whole self have you ever caught yourself mirroring the expressions on the speakers face? It is because when you listen to stories and understand them, you … Continue reading

July 3, 2013 · 2 Comments

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