Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

is it a BUYSTORY?

What is a BUYSTORY? A plan that answers YES to the 4 questions below: Here is a perfect example of a BUYSTORY. LIDL sparks positive emotions of joy and happiness. For the shopper … Continue reading

February 6, 2015 · Leave a comment

2014 in review

The stats helper monkeys prepared a 2014 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about … Continue reading

December 30, 2014 · Leave a comment

5 Sense Engagement for winning in-store

95% of in-store experience is subconscious. The only place a brand can engage all 5 senses is the physical store. The Sense Model we use (licensed from RedTeak in Singapore) is … Continue reading

December 16, 2014 · Leave a comment

Brand ‘Storytelling’ is NOT

Brand that are practising ‘Storytelling’ MAGNUM Ice creams Couch Moments – South Africa The new Pints delivers a premium chocolate and ice-cream indulgence in the comfort of your home. Magnum … Continue reading

November 11, 2014 · Leave a comment

baby needs beers and knives

Supermarket FAILS baby needs beers and knives ….. to get through school ….. for nourishment  and to put you in your place. Bwahahahahha

November 3, 2014 · Leave a comment

The potential of Shopper Marketing?

#5 Shopper Insights and the agility of using them Once potential triggers along the path to purchase are identified rightly it is far easier, quicker and inexpensive to implement plans … Continue reading

October 14, 2014 · Leave a comment

So what is shopper marketing?

Repeating the definition of ‘Shopper Marketing’ a million times with a million explanations using more than a million examples since the year 2006 has been a tedious task and we … Continue reading

October 10, 2014 · Leave a comment

Duracell Moments of Warmth

For those who believe BRAND STORYTELLING is a repackaged term and that advertising has been doing it for years. What could the brand have done to market DURACELL QUANTUM? OPTION 1 – Talk … Continue reading

October 6, 2014 · Leave a comment

‘Live In Levi’s’ celebrating stories of people who live in their jeans

One does not know a single person who hasn’t a story involving those favourite paid of denims in their closet. Memories are written in certain denims and so we treasure … Continue reading

August 21, 2014 · Leave a comment

restaurants need stories

Recently spotted on a Facebook wall. The hospitality industry depends more on reviews a.k.a. stories more than a lot of other industries. In India there one will not find too … Continue reading

July 29, 2014 · Leave a comment

Nutella — 50 Years Full of Stories

Nutella asked people to send their love in the form of stories on its 50th birthday. Putting fans at the centre of the campaign idea. A global campaign to celebrate the brand’s … Continue reading

June 6, 2014 · 3 Comments

Cornetto Cupidity Stories

CORNETTO FILMS aces long-form video content for youtube 14 lovers, 7 stories and some very wise cupids. Enjoy the ride, love the ending! These films leave one dazed. After the first … Continue reading

May 23, 2014 · 1 Comment

if you choose to use technology in Shopper Marketing

Emart sure knows the meaning of Shopper Marketing Use of technology in inside the store? Drive traffic during low business hours? Sell to those beyond the catchment area? And the one mantra … Continue reading

April 22, 2014 · Leave a comment

innovation in fashion retail experience – Crowdemand

Crowdemand a fashion retailing platform adds another touchpoint in the Customer Experience Journey. The customer can now participate in ‘manufacturing’ of fashion merchandise which is much before it goes on … Continue reading

April 11, 2014 · 1 Comment

Science behind use of lights in retail design

Originally posted on thevalleygroupindia:
Shopping is often referred to as retail therapy. It is said so because it is believed that while shopping, all the five senses get activated and…

April 10, 2014 · Leave a comment

Miele® Sales Pitch Inside and Out

Originally posted on Fixtures Close Up:
Steamers have been used in restaurant kitchens for decades. Lately Miele® and Gaggenau® offer these appliances for upscale home installation. This Miele point-of-purchase was…

March 24, 2014 · Leave a comment

5by20 Coca Cola stories from rural India

In the world of social media conversations and that being discussed as THE way of spreading brand stories, here is Coca Cola spreading the ‘Happiness’ story in rural India. India, … Continue reading

March 24, 2014 · Leave a comment

Collaborative Marketing and Crowdtap

Brands today are engaging the customer in a way like never before. While new social media platforms have become an important part of the marketing strategy for any brand, these … Continue reading

March 11, 2014 · Leave a comment

now THIS is shopper marketing

To begin with a Storyboard Notebook with space pre marked for a ‘Video frame’ and the ‘Description/VO/VFX’ is a very useful product proposition. Probably comes from the fact that the … Continue reading

March 5, 2014 · Leave a comment

Social BPM takes Customer Experience Management a step further

What is Customer Experience Management is the BPO/BPM industry like? Are we ready to crowdsource insights?

February 24, 2014 · 1 Comment

Happy 1st Birthday BUYSTORIES

What a super year it has been! Here is thanking every and every person who has been a part of this fantastic year. Lots of stories to craft, and lots … Continue reading

February 18, 2014 · Leave a comment

Colour Cosmetics Retail Design Strategy

Can design sell Colour Cosmetics? India has seen 15 new colour cosmetic brands since 2009 from Lancome, Faces, MAC to a revamp in our very Indian Lakme. Malls look like glamorous places partly because of the colour cosmetics stores with their very appealing … Continue reading

February 12, 2014 · Leave a comment

Tablet retail Re:imagined at CROMA

Originally posted on thevalleygroupindia:
CROMA retail a premium CDIT retailer in India has positioned themselves as the people who ‘HELP YOU BUY’. CROMA spotted an opportunity in tablet retail, world over the…

February 6, 2014 · Leave a comment

retail trends watch

Very interesting presentation on Retail Trends 2013. Time to introspect!

January 20, 2014 · 1 Comment

power of a great design story

Apple – Steve Jobs introduces the first Apple Store Retail on May 19, 2001 at Tysons Corner Center, Virginia The revolutionary Apple store as launched by Steve Jobs in is … Continue reading

December 27, 2013 · Leave a comment

I BIG SMILE on the faces of WestJetters

A small tiny price to pay for the smiles that you bring to your customers. Gorgeous idea, almost unbelievably executed brought about exactly if not more impact WestJet set out … Continue reading

December 19, 2013 · Leave a comment

why did hashtag McDStories fail?

McDonald’s Head of Social Media Rick Wion said he believes in turning people into ‘storytellers’ and that corporations don’t tell stores, ‘people tell stories’. The #McDstories hashtag campaign aimed at inspiring … Continue reading

December 2, 2013 · Leave a comment

cost per square foot of stores

It is difficult to imagine business without the retailer, yet how often do we provide for or even discuss retailer empowerment in our Marketing Mix or our Annual Budgets. Building … Continue reading

November 20, 2013 · Leave a comment

United Arrows store windows

United Arrows used the Kinnect technology to make the store windows interactive and in grand style. The mannequins were turned into Marionettes. Though a very interesting was to engage passers by, … Continue reading

October 21, 2013 · Leave a comment

why do all store windows look the same?

Not always… Here are examples of some simple store windows with a STORY to tell.

October 13, 2013 · Leave a comment

state of CX

The most interesting infographic I have come across on the state of Customer Experience cx_infographic By who other than the TEMKIN GROUP

October 9, 2013 · Leave a comment

Kaiser Berlin store for the elderly

A store with: widened aisles non-skid floors bright lights magnifying lenses hanging from shelves and shopping carts carts are lighter and easier to move carts redesigned with built-in seats for … Continue reading

October 8, 2013 · Leave a comment

Bodyshop uses ibutterfly for a fantastic instore experience

Wondering what that way? The Body Shop in Singapore filled its stores with virtual ibutterflies for its 35-year anniversary, creating a virtual aviary of offers on products and 10 grand … Continue reading

October 3, 2013 · 1 Comment

STORY, 144 Tenth Ave. Experience per square feet

A former marketing consultant to TOMS Shoes, Rachel Shechtman brings to life a physical retail innovation experience. Marrying the charm of an independent shop with the luxury of a well-curated … Continue reading

October 1, 2013 · Leave a comment

emporio PERONI Italian STYLE applied to beer

The STORY of Italian STYLE applied to beer making it a lifestyle product. A store window, a display, a store, an installation. The brand took up space at key high … Continue reading

September 27, 2013 · Leave a comment

people are the most powerful advertising medium

A fantastic presentation by the Jack Morton Worldwide Group, on the importance of brand advocates. A study conducted across 3000 customers in US, UK, Brazil, Chinal, India and Russia clearly … Continue reading

September 20, 2013 · Leave a comment

we buy stories not shade cards

We as consumers of any kind of communication today do not believe in evidence and argument. Guess who joined the shade card bandwagon? After skincare brands it is now time … Continue reading

September 19, 2013 · Leave a comment

segmentation at a computer and laptop Brand Store

What is the shopper journey in purchase of a laptop/computer? STEP 1 – Realize the need for purchase STEP 2 – Add brands to the consideration set STEP 3 – … Continue reading

September 14, 2013 · Leave a comment

inspiring me Asian Paints Colour World

In the year 2009 Asian Paints built a 7500sqft Customer Experience Store in the heart of the city of Mumbai. The store does not sell product. The store does what … Continue reading

September 13, 2013 · Leave a comment

3 reasons for shoppers to buy a large pack of confectionery

Just like ice cream, confectionery is not an impulse purchase in a supermarket. However, marketers are under huge pressure to sell large packs in supermarkets – multipack or a large … Continue reading

September 11, 2013 · 1 Comment

4 business cards that tell a story

Tell us what you think of the BUYSTORIES business card?

September 10, 2013 · 2 Comments

store zoning

Store zoning is not a new word in Shopper Marketing or CEM however what you will read not is not common knowledge. Store zoning has absolutely NOTHING to do with … Continue reading

September 6, 2013 · Leave a comment

use of props in storytelling

Peter Guber -author of the book Tell to win paid a visit to the office of LASIK surgeon Robert Maloney. Peter’s wife had had a successful surgery and so she … Continue reading

September 5, 2013 · Leave a comment

Victoria’s (Secret) STORY

Once upon a time, women cared about wearing nice clothes. They couldn’t care less about what was under. Lingerie was meant to be cheap. Something white, something cotton, was the … Continue reading

September 2, 2013 · Leave a comment

smelly Story

I opened my fridge this morning. “Oh! I finished the milk last night” – I said to myself. Hence, no cereal, and therefore no breakfast. I rushed to the local … Continue reading

August 26, 2013 · 3 Comments

isn’t a bookstore all about STORIES

Steimatzky is one of the largest Book Chains in Israel founded in 1925. I came across some fantastic work that they are doing in that market using the power of stories. … Continue reading

August 24, 2013 · Leave a comment

the Jared Fogle story from Subway

All businesses can grow with stories. Simple, relevant and emotional STORIES. Here is a story of Jared Fogle who was 425 pounds at age 20 when he developed complications with … Continue reading

August 23, 2013 · Leave a comment

sorry state of Air India

The sorry state of Air India owing to 1 senior air hostess on the flight. If that is how a senior hostess is allowed to treat customers the example one … Continue reading

August 19, 2013 · Leave a comment

cosmetics pink booth

Imagine walking down the sidewalk to find a PINK telephone booth where the a pink telephone called ‘Temptation Telephone’ is ringing. Strange! You open the door and hesitantly pick up … Continue reading

August 13, 2013 · Leave a comment

smart restaurant tool

Here is a very useful tool for restaurants. When I visit a restaurant I always wonder what the guy writes on his little pad when we order. If I am … Continue reading

August 12, 2013 · Leave a comment

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