Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

the reaction-less customer service executive

Story Courtesy: notalwaysright.com A customer comes up to the cash register holding a jersey with a large ’2′ on it. Customer: “Hey, I want one of these jerseys, but I want … Continue reading

April 30, 2013 · 1 Comment

how many F_ _ _ s do you give?

Picture courtesy: staffingtalk.com

April 29, 2013 · Leave a comment

how important is valet parking service in the customer experience journey

These are some stories from my network of family and friends about horror experiences with valet parking in the city of Mumbai (India)… Nishant’s experience at Masala Zone in Bandra … Continue reading

April 29, 2013 · 2 Comments

Joe Rawlinson believes in BUYSTORIES

Here is his story… I was in Seattle for a conference this past summer and wanted to eat some fresh salmon. I asked the server at the restaurant which salmon I … Continue reading

April 27, 2013 · Leave a comment

just beautiful OR intelligent FMCG packaging

Haven’t we all been privy to vanity conversations amongst lovely young women. “My hair has always been unmanageable, I have tried all possible products, these days I am using the Sunsilk purple … Continue reading

April 27, 2013 · 2 Comments

gifting is stressful

Gift exchange is always a part of celebration, then why does it come with stress? It is because we are trying to choose a gift that is up to the … Continue reading

April 22, 2013 · Leave a comment

confessions of a shopaholic

      

April 22, 2013 · Leave a comment

vanilla icecream at General Motors

The absurd product complaint story by a GM customer  about his car and vanilla ice-cream – “This is the second time I have written to you, and I don’t blame you … Continue reading

April 22, 2013 · Leave a comment

woman forced to shop without her husband

April 21, 2013 · Leave a comment

choose a tyre… why?

The only time we think tyres is when we have a flat one. Find a garage, repair or replace and out. I have a trusted garage owner. He decides the … Continue reading

April 20, 2013 · Leave a comment

why will shopper marketing fail?

I chanced upon this link today and wanted to cry when I read October 2008 at the end of the page. Sob sob! A whitepaper on Shopper Marketing written in … Continue reading

April 19, 2013 · Leave a comment

fat wallets

courtesy http://www.davesutton.co.uk

April 18, 2013 · 2 Comments

shopping bag fun

April 18, 2013 · Leave a comment

delivering great experiences is the only way to gain promoters

WATCH the NPS METER,  WATCH the NPS METER One more time – WATCH the NPS METER. Delivering a great customer experience is the only way to get customers to promote your brands. … Continue reading

April 17, 2013 · Leave a comment

share coupon codes

Confessions of a compulsive online shopper about the lure of a coupon code. She bookmarks coupon websites. She keeps a document listing all the coupon codes she has won from … Continue reading

April 16, 2013 · Leave a comment

we heard you the first time

I am a very proud advertising girl. And yes our job entails (in a very very crude way) telling the customer how good the brand is. But it’s funny when … Continue reading

April 15, 2013 · Leave a comment

we cannot discipline a customer. can we?

I recently had to visit the customer care gallery of my telecom service provider. I was at a gallery after maybe 2 years, thanks to relationship managers who assist you … Continue reading

April 14, 2013 · Leave a comment

businesses are perpetually suicidal

In the famous story about Brandon Cook’s grandmom and Panera Bread, Suzanne Fortier at Panera’s in Newhampshire thought beyond processes when she decided to cook clam chowder for Brandon’s ailing grandmom and … Continue reading

April 13, 2013 · 1 Comment

love of technology

Reminds me of when a friends 4 year old said to her when my friend asked her to name the capital of USA “just google it mom”. It was funny … Continue reading

April 12, 2013 · Leave a comment

is it working now

Tech support: “Good morning, thank you for calling [tech support]. How may I help you today?” Customer: “Yes, the mouse that came with my computer is defective; it is not working right.” … Continue reading

April 12, 2013 · Leave a comment

money well spent

2 of the recent projects with BUYSTORIES have been with businesses that are highly differentiated. Awareness will bring in the crowds and set the ball rolling. It got me thinking … Continue reading

April 11, 2013 · Leave a comment

I took the advice of the last reviewer

That is the power of stories. A review is nothing but a customer story that is credible, have impact and carries amplification value. The power of customer reviews is highly … Continue reading

April 10, 2013 · 1 Comment

the story behind BUYSTORIES

People are moved by emotion. The best way to emotionally connect other people to our agenda begins with “Once upon a time…” says Peter Guber athor. Tell to Win Over … Continue reading

April 8, 2013 · 3 Comments
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