Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

Category Archives: Shopper Marketing

5 Sense Engagement for winning in-store

95% of in-store experience is subconscious. The only place a brand can engage all 5 senses is the physical store. The Sense Model we use (licensed from RedTeak in Singapore) is … Continue reading

December 16, 2014 · Leave a comment

baby needs beers and knives

Supermarket FAILS baby needs beers and knives ….. to get through school ….. for nourishment  and to put you in your place. Bwahahahahha

November 3, 2014 · Leave a comment

The potential of Shopper Marketing?

#5 Shopper Insights and the agility of using them Once potential triggers along the path to purchase are identified rightly it is far easier, quicker and inexpensive to implement plans … Continue reading

October 14, 2014 · Leave a comment

So what is shopper marketing?

Repeating the definition of ‘Shopper Marketing’ a million times with a million explanations using more than a million examples since the year 2006 has been a tedious task and we … Continue reading

October 10, 2014 · Leave a comment

Brooks Brothers customers turned influencer

How are men’s formal apparel brands marketing themselves? In India the story looks something like this: From international imagery to events and recently style tips how real do these feel to … Continue reading

September 1, 2014 · Leave a comment

‘Live In Levi’s’ celebrating stories of people who live in their jeans

One does not know a single person who hasn’t a story involving those favourite paid of denims in their closet. Memories are written in certain denims and so we treasure … Continue reading

August 21, 2014 · Leave a comment

great digital shopper marketing

Digital Shopper Marketing at its best. Online shoppers are accustomed to great deals on anything they want to buy. A lot of us online shopper are deal hunters and search engines … Continue reading

May 20, 2014 · Leave a comment

if you choose to use technology in Shopper Marketing

Emart sure knows the meaning of Shopper Marketing Use of technology in inside the store? Drive traffic during low business hours? Sell to those beyond the catchment area? And the one mantra … Continue reading

April 22, 2014 · Leave a comment

Miele® Sales Pitch Inside and Out

Originally posted on Fixtures Close Up:
Steamers have been used in restaurant kitchens for decades. Lately Miele® and Gaggenau® offer these appliances for upscale home installation. This Miele point-of-purchase was…

March 24, 2014 · Leave a comment

now THIS is shopper marketing

To begin with a Storyboard Notebook with space pre marked for a ‘Video frame’ and the ‘Description/VO/VFX’ is a very useful product proposition. Probably comes from the fact that the … Continue reading

March 5, 2014 · Leave a comment

Colour Cosmetics Retail Design Strategy

Can design sell Colour Cosmetics? India has seen 15 new colour cosmetic brands since 2009 from Lancome, Faces, MAC to a revamp in our very Indian Lakme. Malls look like glamorous places partly because of the colour cosmetics stores with their very appealing … Continue reading

February 12, 2014 · Leave a comment

Tablet retail Re:imagined at CROMA

Originally posted on thevalleygroupindia:
CROMA retail a premium CDIT retailer in India has positioned themselves as the people who ‘HELP YOU BUY’. CROMA spotted an opportunity in tablet retail, world over the…

February 6, 2014 · Leave a comment

Re:imagining TYRE stores

Originally posted on thevalleygroupindia:
We all love our cars and we all  love to shop, but for some reason buying a tyre is just not something we look forward to…

January 23, 2014 · Leave a comment

United Arrows store windows

United Arrows used the Kinnect technology to make the store windows interactive and in grand style. The mannequins were turned into Marionettes. Though a very interesting was to engage passers by, … Continue reading

October 21, 2013 · Leave a comment

Kaiser Berlin store for the elderly

A store with: widened aisles non-skid floors bright lights magnifying lenses hanging from shelves and shopping carts carts are lighter and easier to move carts redesigned with built-in seats for … Continue reading

October 8, 2013 · Leave a comment

Bodyshop uses ibutterfly for a fantastic instore experience

Wondering what that way? The Body Shop in Singapore filled its stores with virtual ibutterflies for its 35-year anniversary, creating a virtual aviary of offers on products and 10 grand … Continue reading

October 3, 2013 · 1 Comment

emporio PERONI Italian STYLE applied to beer

The STORY of Italian STYLE applied to beer making it a lifestyle product. A store window, a display, a store, an installation. The brand took up space at key high … Continue reading

September 27, 2013 · Leave a comment

we buy stories not shade cards

We as consumers of any kind of communication today do not believe in evidence and argument. Guess who joined the shade card bandwagon? After skincare brands it is now time … Continue reading

September 19, 2013 · Leave a comment

segmentation at a computer and laptop Brand Store

What is the shopper journey in purchase of a laptop/computer? STEP 1 – Realize the need for purchase STEP 2 – Add brands to the consideration set STEP 3 – … Continue reading

September 14, 2013 · Leave a comment

3 reasons for shoppers to buy a large pack of confectionery

Just like ice cream, confectionery is not an impulse purchase in a supermarket. However, marketers are under huge pressure to sell large packs in supermarkets – multipack or a large … Continue reading

September 11, 2013 · 1 Comment

store zoning

Store zoning is not a new word in Shopper Marketing or CEM however what you will read not is not common knowledge. Store zoning has absolutely NOTHING to do with … Continue reading

September 6, 2013 · Leave a comment

ebay and kate spade Saturday

A strong contender for any innovative retail innovation award – Kate Spade Saturday (http://www.saturday.com) a line of youthful cuts, fun-inspired prints and bright cheery colors. With 4 store fronts in Manhattan has … Continue reading

August 11, 2013 · Leave a comment

smart shelf design

fixture closeup is one of my favourites specially when I wish to be awed by simplicity at retail. We understand hoe precious shelf space is. At one end we struggle … Continue reading

July 30, 2013 · Leave a comment

ice cream is NOT impulse in supermarkets

ICE-CREAM is an impulse category – TRUE ICE-CREAM in a supermarket is bought on impulse – FALSE Think about where is ice cream stored in a supermarket – old flat … Continue reading

June 10, 2013 · 2 Comments

father and son merchandize display

  Beach shorts – What better merchandise for the concept of ‘like father like son’. Holiday shopping often happens at the last minute. Last minute holiday shopping brings with it euphoria. The customer … Continue reading

June 3, 2013 · Leave a comment

potential of gift cards

As a person I hate gift certificates.  It stirs very very strong negative emotions. To me it is the way to tell someone ‘I don’t care enough to go through the effort’. But then … Continue reading

May 28, 2013 · 4 Comments

what are you likely to do?

Imagine this – ‘you are walking past a store and you spot a beautiful jacket in the store window, you walk in and while you are browsing you spot the … Continue reading

May 22, 2013 · 2 Comments

BUYSTORIES work – life of a shoe box

Story of a shoebox “Someone I have never met put in a lot of effort in designing me. I was born in a factory with a lot of other boxes … Continue reading

May 21, 2013 · 2 Comments

is packaging a good place to tell the brand story?

On your packaging – is it a good place to tell your story? If emotions drive purchase, what better place to trigger these emotions when the customer is comparing you … Continue reading

May 20, 2013 · 2 Comments

the reaction-less customer service executive

Story Courtesy: notalwaysright.com A customer comes up to the cash register holding a jersey with a large ’2′ on it. Customer: “Hey, I want one of these jerseys, but I want … Continue reading

April 30, 2013 · 1 Comment

just beautiful OR intelligent FMCG packaging

Haven’t we all been privy to vanity conversations amongst lovely young women. “My hair has always been unmanageable, I have tried all possible products, these days I am using the Sunsilk purple … Continue reading

April 27, 2013 · 2 Comments

gifting is stressful

Gift exchange is always a part of celebration, then why does it come with stress? It is because we are trying to choose a gift that is up to the … Continue reading

April 22, 2013 · Leave a comment

why will shopper marketing fail?

I chanced upon this link today and wanted to cry when I read October 2008 at the end of the page. Sob sob! A whitepaper on Shopper Marketing written in … Continue reading

April 19, 2013 · Leave a comment

shopping bag fun

April 18, 2013 · Leave a comment

share coupon codes

Confessions of a compulsive online shopper about the lure of a coupon code. She bookmarks coupon websites. She keeps a document listing all the coupon codes she has won from … Continue reading

April 16, 2013 · Leave a comment

money well spent

2 of the recent projects with BUYSTORIES have been with businesses that are highly differentiated. Awareness will bring in the crowds and set the ball rolling. It got me thinking … Continue reading

April 11, 2013 · Leave a comment

I took the advice of the last reviewer

That is the power of stories. A review is nothing but a customer story that is credible, have impact and carries amplification value. The power of customer reviews is highly … Continue reading

April 10, 2013 · 1 Comment
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