Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

Monthly Archives: February, 2015

is it a BUYSTORY?

What is a BUYSTORY? A plan that answers YES to the 4 questions below: Here is a perfect example of a BUYSTORY. LIDL sparks positive emotions of joy and happiness. For the shopper … Continue reading

February 6, 2015 · Leave a comment
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