we believe it takes an inspiring story to make people buy
That is the power of stories. A review is nothing but a customer story that is credible, have impact and carries amplification value.
The power of customer reviews is highly under valued. Do we realize that these are not just nice to haves? Do we think it is possible to orchestrate what customers say about us?
Let’s realize we live in the ‘tell’ culture identify what we want customers to say about us and align plans and resources to meet that goal.