Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

Category Archives: Retail Design

2D store design – back to basics

Retail design can get out of hand way too fast between picking paints, wall elements, feature pieces, lighting, flooring, and incorporating displays, way-finding and so much more. A great and … Continue reading

December 11, 2014 · Leave a comment

Colour Cosmetics Retail Design Strategy

Can design sell Colour Cosmetics? India has seen 15 new colour cosmetic brands since 2009 from Lancome, Faces, MAC to a revamp in our very Indian Lakme. Malls look like glamorous places partly because of the colour cosmetics stores with their very appealing … Continue reading

February 12, 2014 · Leave a comment

Tablet retail Re:imagined at CROMA

Originally posted on thevalleygroupindia:
CROMA retail a premium CDIT retailer in India has positioned themselves as the people who ‘HELP YOU BUY’. CROMA spotted an opportunity in tablet retail, world over the…

February 6, 2014 · Leave a comment

Re:imagining TYRE stores

Originally posted on thevalleygroupindia:
We all love our cars and we all  love to shop, but for some reason buying a tyre is just not something we look forward to…

January 23, 2014 · Leave a comment

power of a great design story

Apple – Steve Jobs introduces the first Apple Store Retail on May 19, 2001 at Tysons Corner Center, Virginia The revolutionary Apple store as launched by Steve Jobs in is … Continue reading

December 27, 2013 · Leave a comment

cost per square foot of stores

It is difficult to imagine business without the retailer, yet how often do we provide for or even discuss retailer empowerment in our Marketing Mix or our Annual Budgets. Building … Continue reading

November 20, 2013 · Leave a comment

United Arrows store windows

United Arrows used the Kinnect technology to make the store windows interactive and in grand style. The mannequins were turned into Marionettes. Though a very interesting was to engage passers by, … Continue reading

October 21, 2013 · Leave a comment

Kaiser Berlin store for the elderly

A store with: widened aisles non-skid floors bright lights magnifying lenses hanging from shelves and shopping carts carts are lighter and easier to move carts redesigned with built-in seats for … Continue reading

October 8, 2013 · Leave a comment

segmentation at a computer and laptop Brand Store

What is the shopper journey in purchase of a laptop/computer? STEP 1 – Realize the need for purchase STEP 2 – Add brands to the consideration set STEP 3 – … Continue reading

September 14, 2013 · Leave a comment

inspiring me Asian Paints Colour World

In the year 2009 Asian Paints built a 7500sqft Customer Experience Store in the heart of the city of Mumbai. The store does not sell product. The store does what … Continue reading

September 13, 2013 · Leave a comment

store zoning

Store zoning is not a new word in Shopper Marketing or CEM however what you will read not is not common knowledge. Store zoning has absolutely NOTHING to do with … Continue reading

September 6, 2013 · Leave a comment

ebay and kate spade Saturday

A strong contender for any innovative retail innovation award – Kate Spade Saturday ( a line of youthful cuts, fun-inspired prints and bright cheery colors. With 4 store fronts in Manhattan has … Continue reading

August 11, 2013 · Leave a comment

smart shelf design

fixture closeup is one of my favourites specially when I wish to be awed by simplicity at retail. We understand hoe precious shelf space is. At one end we struggle … Continue reading

July 30, 2013 · Leave a comment

MAC man

I am never never sure of my cosmetics purchase. I always wonder if I have chosen the right colour. It is only when someone else compliments me do I feel … Continue reading

July 29, 2013 · 2 Comments

‘lights’ a step child

Retail Store Design is an evolved ART. Truth is – Customer’s subconscious mind is the most important influencer of purchase behavior and Retail Store Design is consumed subconsciously. However the … Continue reading

June 25, 2013 · 1 Comment

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