Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

smelly Story

I opened my fridge this morning. “Oh! I finished the milk last night” – I said to myself. Hence, no cereal, and therefore no breakfast. I rushed to the local … Continue reading

August 26, 2013 · 3 Comments

isn’t a bookstore all about STORIES

Steimatzky is one of the largest Book Chains in Israel founded in 1925. I came across some fantastic work that they are doing in that market using the power of stories. … Continue reading

August 24, 2013 · Leave a comment

the Jared Fogle story from Subway

All businesses can grow with stories. Simple, relevant and emotional STORIES. Here is a story of Jared Fogle who was 425 pounds at age 20 when he developed complications with … Continue reading

August 23, 2013 · Leave a comment

CXM can be FUNny

“Happy Holidays from Helzberg Diamonds. This is Anthony, how may I help you?” “Is this Helzberg Diamonds?” “Yes.” “Do you sell jewelry?” “…” Me: do you see the windows key … Continue reading

August 21, 2013 · Leave a comment

a piece on colour cosmetics in POP Magazine

Please read page 32 and 33 by clicking on this link –

August 20, 2013 · Leave a comment

sorry state of Air India

The sorry state of Air India owing to 1 senior air hostess on the flight. If that is how a senior hostess is allowed to treat customers the example one … Continue reading

August 19, 2013 · Leave a comment

pingbacks for BUYSTORIES work


August 15, 2013 · Leave a comment

cosmetics pink booth

Imagine walking down the sidewalk to find a PINK telephone booth where the a pink telephone called ‘Temptation Telephone’ is ringing. Strange! You open the door and hesitantly pick up … Continue reading

August 13, 2013 · Leave a comment

how angry are we?

August 13, 2013 · Leave a comment

smart restaurant tool

Here is a very useful tool for restaurants. When I visit a restaurant I always wonder what the guy writes on his little pad when we order. If I am … Continue reading

August 12, 2013 · Leave a comment

ebay and kate spade Saturday

A strong contender for any innovative retail innovation award – Kate Spade Saturday ( a line of youthful cuts, fun-inspired prints and bright cheery colors. With 4 store fronts in Manhattan has … Continue reading

August 11, 2013 · Leave a comment

care, mean it, deliver – Only at Ritz Carlton

We will take care of this for you! Mean it! Deliver it! Who else will do that? RITZ CARLTON the BUYstory maker A recovery story that just keeps getting better! … Continue reading

August 9, 2013 · Leave a comment

Sprite’s perfect STORY plots

What is it about the highest selling ‘Chicken Soup for the Soul’ stories. The book ‘Made to Stick’ by Dan & Chip Heath talks about 3 plots: The Challenge Plot … Continue reading

August 6, 2013 · Leave a comment

the STORY of perceptive selling

My UPT and ATV story. I work with these terms day in and day out. UPT is Basket size and ATV is Basket value. Yet I fell for a sales … Continue reading

August 1, 2013 · Leave a comment

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