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For those who believe BRAND STORYTELLING is a repackaged term and that advertising has been doing it for years. What could the brand have done to market DURACELL QUANTUM?
Introducing new Duracell Quantum, the world’s #1 most advanced alkaline battery.* The breakthrough technology in Quantum’s Hi-Density Core™ uses a proprietary compression process and unique formulation of ingredients to pack more advanced power into the same size battery. With more power boosters and improved energy flow throughout the battery, Quantum provides unbeatable long lasting power for both high and low drain devices.
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