Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

Duracell Moments of Warmth

For those who believe BRAND STORYTELLING is a repackaged term and that advertising has been doing it for years. What could the brand have done to market DURACELL QUANTUM?

duracell quantum

OPTION 1 – Talk about Product Superiority

Introducing new Duracell Quantum, the world’s #1 most advanced alkaline battery.* The breakthrough technology in Quantum’s Hi-Density Core™ uses a proprietary compression process and unique formulation of ingredients to pack more advanced power into the same size battery. With more power boosters and improved energy flow throughout the battery, Quantum provides unbeatable long lasting power for both high and low drain devices.

OPTION 2 – Talk about Product Benefit

OR

OPTION 3 – Make you a part of the BRAND STORY

In Canada we have cold winters. But we also have each other. Duracell gives commuters to come together and make a ‘human circuit’ for a some ‘moments of warmth’.

Story retold 1,290,373 times in one week on YouTube

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