is it a BUYSTORY?
What is a BUYSTORY?
A plan that answers YES to the 4 questions below:
Here is a perfect example of a BUYSTORY.
- LIDL sparks positive emotions of joy and happiness.
- For the shopper it is a pleasant surprise and an interesting point of social conversations.
- #LidlSurprises @mentions #Healthy Surprises
- Alters Lidl’s brand perception and drives traffic to the store.
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