Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

is it a BUYSTORY?

What is a BUYSTORY?
A plan that answers YES to the 4 questions below:


Here is a perfect example of a BUYSTORY.

  • LIDL sparks positive emotions of joy and happiness.
  • For the shopper it is a pleasant surprise and an interesting point of social conversations.
  • #LidlSurprises @mentions #Healthy Surprises
  • Alters Lidl’s brand perception and drives traffic to the store.


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This entry was posted on February 6, 2015 by in insights.


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