Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

restaurants need stories

Recently spotted on a Facebook wall.

10456445_300281460148234_701835111074012355_n10565085_10150391728764971_8257818398336691441_n

The hospitality industry depends more on reviews a.k.a. stories more than a lot of other industries. In India there one will not find too many smartphones that do not have a restaurant discovery guide app. Customers visit when you are recommended by other’s especially in their social circle.

‘When is the last time tried out a new restaurant without reading the reviews/stories by other customers.’

The trocosta coffee facebook pageuble with most businesses is they use their Facebook page as free media space and assume the fan base to be deaf and mute. It is not about what you put on your page but the conversations amongst your fans.

A good example of this is the Facebook page of UK based Costa Coffee which has looked like a poster spot for years now. 2.5lac fans and average 11 likes to a post.

From experience negative comments are also deleted.

 

 

Coming back to the sumptuous picture of dessert with icing that said ‘Like us on FB’ posted by a customer from thechocolateroom in Oman. The restaurant gives a happy nudge the kind that brings a smile to the customers face; the kind that makes you relax on skepticism and rational considerations; the kind that makes you pull out that phone, take that picture and post it on Facebook.

13 Facebook Best Practices for Restaurants

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 946 other followers

Follow me on Twitter

%d bloggers like this: