we believe it takes an inspiring story to make people buy
In the world of social media conversations and that being discussed as THE way of spreading brand stories, here is Coca Cola spreading the ‘Happiness’ story in rural India.
India, Coca Cola 5by20 is focused on building capabilities and providing access to resources to women entrepreneurs through four programs. More than 8,000 women have benefitted from the following new and expanded initiatives.
The innovative eKOcool solar cooler program provides income generation opportunities for low-income retailers in rural areas.
The 5by20 Solar Cooler program is Cola-Cola India’s environment friendly way to boost beverage sales while economically empowering women at the Bottom of the Pyramid through increased opportunity to generate income.
Pic Courtesy: rediff.com