Shopper Marketing and Customer Experience Management

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Re:imagining TYRE stores

BUYSTORIES work in retail design along with the Valley Group

thevalleygroupindia

We all love our cars and we all  love to shop, but for some reason buying a tyre is just not something we look forward to doing. Even though choosing the right tyre can have a direct impact on the quality of our ride as well as the mileage we get.
While it’s pretty clear that tyre is not really a sexy product to shop, why we don’t like to shop for tyres could also have to do with limited knowledge  and therefore disinterest.
A tyre buying retail experience is painful because of :
  1. We really can’t tell the difference between brands and product ranges.
  2. We don’t know “how” to buy a tyre
  3. Manufacturers tend to speak in complex technological terms such as ‘contact patch’, ‘vibration’ and ‘multi road surface’ which just tends to overwhelm the shopper
Here is Valley’s re-imagination of of the tyre category. The key insight behind…

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