Kaiser Berlin store for the elderly
A store with:
- widened aisles
- non-skid floors
- bright lights
- magnifying lenses hanging from shelves and shopping carts
- carts are lighter and easier to move
- carts redesigned with built-in seats for weary shoppers
- larger price labels
- smaller portions of merchandise for the person who lives alone and doesn’t need a six-pound block of cheese to feed eight kids
- employees, cashiers and assistants in their 50s
- red buttons can be found throughout the store for customers to summon assistance
- slower escalators that make it easier for less nimble legs to disembark
- `senior corner’, where people can meet in a relaxed atmosphere
In Feb 2007 Generation Market was launched as a pilot project for Kaiser’s, and the company opened it in a part of Berlin known for having a large population of seniors. If it goes well, similar stores will open across the country.
Does anyone know WHAT HAPPENED?