Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

STORY, 144 Tenth Ave. Experience per square feet

A former marketing consultant to TOMS Shoes, Rachel Shechtman brings to life a physical retail innovation experience. Marrying the charm of an independent shop with the luxury of a well-curated specialty store STORY is as much a concept as it is a business, if not more. ”We want our retail environment to not just be about consumption but engagement through transactional storytelling” she says.

“Imagine 1200sq feet of space with POV of a Magazine, Changes every 4/8 weeks like a gallery and it sells things like a store.”

To me it is like a well curated speciality retail store that is almost like a permanent pop-up store that also holds events and gatherings. It is a very large sustainable concept. It is a store it is a magazine. It has editorial content, it has advertising space, it has sponsored content and like a store it also sells.


What is most exciting is that Rachel Shechtman talks about the concept of “EXPERIENCE PER SQ. FT.” While there wasn’t much light thrown on the metrics or measurement, the thought is large.


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