we believe it takes an inspiring story to make people buy
We as consumers of any kind of communication today do not believe in evidence and argument.
Guess who joined the shade card bandwagon? After skincare brands it is now time for oral care brands.
“I strongly believe your toothpaste is unlikely to give me whiter teeth; you can try all you want with that shade card.”
ALthough when somewhere I hear that it works, friends, family, acquaintances or even strangers raving about the product and efficacy, I am most likely to add it to my shopping list. The customer just bought into an experience story from a friend or a review section in a magazine.