we believe it takes an inspiring story to make people buy
In the year 2009 Asian Paints built a 7500sqft Customer Experience Store in the heart of the city of Mumbai. The store does not sell product.
The store does what any ‘Home decor’ segment store must do – INSPIRE. I am a big home person and I go there often to their Colour Chef Section.
They teach me how to mix colours, paint my own home and using different brushes for textures (of course I an unlikely to paint my home. We are not the DIY guys in India) But the sheer pleasure one gets from using the colour and brushes and MOST importantly looking at various possibilities.
The store is about possibilities:
What is working for Asian Paints Colour World:
The store ends up selling up-selling of their premium ranges of products.