Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

cosmetics pink booth

Temptation Telephone Pink Booth

Imagine walking down the sidewalk to find a PINK telephone booth where the a pink telephone called ‘Temptation Telephone’ is ringing.
Strange!

You open the door and hesitantly pick up the phone. What happens next?
Option a) A promo message plays with someone asking you to buy something
Option b) Someone opens the door behind the telephone and gives you a makeover

Find out in this video:

Absolutely adorable!
A story the customer will remember.
A story the customer will tell.
A story the customer will re tell.
A story the customer will be proud of.
A story that put the brand ‘Benefit cosmetics’ very close to her heart.
A story the customer will have on her mind when she is buying colour cosmetics the next time.

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