we believe it takes an inspiring story to make people buy
I am never never sure of my cosmetics purchase. I always wonder if I have chosen the right colour. It is only when someone else compliments me do I feel like I got my money’s worth. Smile!
I can say with conviction, every woman has at least 3 colour cosmetics products on her dresser that she hasn’t ever worn.
Thats why there is growing industry of personal shoppers in the US, who help women navigate an increasingly littered maze of lipsticks, blushes, foundations, eye shadows and other cosmetics.
My last experience was at the Palladium store Mumbai. I went in knowing exactly what I wanted. I had no trouble explaining me need to a trained man. He got quick on the job and offered me just ONE product. It was a tad different from what I was looking for. He went ahead and put me on a chair (figuratively) sanitized his hands, used a remover to take of the colour on my lip and spent ample time applying the colour on my lips in a very professional manner.
Like he had nothing else to do all day.
When he was done he looked at me in the mirror and HE was convinced. And so was I.
Being a retail professional I also give him full marks for attempting to cross sell a liner.
What I took from here is that he came to me with ONE product, it was perfect and he made a sale. It takes an expert to have that kind of conviction. No prizes for guessing where I will be going for my colour cosmetics. To the guys who do not leave me thinking if I had made the right choice. Problem solved.
Vibrant MAC does not advertise or run promotions. It grows with stories like these.