Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

funniest OOH I have ever seen

I have a few questions:

  1. Why is there a Fashion event in the city of Hyderabad?
  2. Why the mannequin? and why such bad ones?
  3. What is with their hair?
  4. Why is she wearing her pajamas or something like it? Where is the glamour?
  5. Why is there no message around them?
  6. Did you think about the conversations this act (I don’t want to call it an activity) will trigger?
  7. What kind of reaction did this trigger?
  8. Did you see any measurable results?

The story I took out of this is – tacky displaying some apparel brand using the conveyor belt as the ramp. And the mannequins and lights or lack of glamour is just cost cutting.

As is, this would have been a fun, gimmicky activity for a spunky brand. It is truly funny. It has the potential to become a contagious (funny) story. However, if you are talking alcohol and fashion this is just the opposite of what one should have done.


2 comments on “funniest OOH I have ever seen

  1. harsh88shah
    June 28, 2013

    I do like the concept though. It has been executed badly, i think, but interesting idea.

  2. thebuystories
    June 28, 2013

    Yes I agree Harsh. The idea has been wasted unfortunately by not just bad execution but also by being used in the wrong context. It would have been perfect for something cool and spunky!

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