we believe it takes an inspiring story to make people buy
I have a few questions:
The story I took out of this is – tacky displaying some apparel brand using the conveyor belt as the ramp. And the mannequins and lights or lack of glamour is just cost cutting.
As is, this would have been a fun, gimmicky activity for a spunky brand. It is truly funny. It has the potential to become a contagious (funny) story. However, if you are talking alcohol and fashion this is just the opposite of what one should have done.