we believe it takes an inspiring story to make people buy
How much more difficult can we make buying of what is supposed to be an impulse purchase product?
Now here were the available options to address this challenge:
Do these seem viable to you? And are they likely to ease the shopping process which is the price challenge?
There comes OmniSpace retail, the agency I ran for close to 5 years with a very passionate team and the best of clients. The best shopper work that came out between 2006 and 2011 had to be from us.
The solution was there, right there and that’s when we often miss it. The challenge was to execute it right. Shopper Marketing strategy was to ‘make it easier for the customer to browse through the tubs’. One rarely holds out a tub, opens the lid to see the ice cream inside. Its the picture on the pack that helps selection. Solution was bring the tub out without the ice cream.
Challenge no 2. was that the beautifully shot ice cream visuals are always on the top lid. One option was to place the tubs at an angle and yet another one was to add whats inside ice cream print on the display boxes.
Freezer is the dispensing and Ice creams not have a display option.
Credits to the OmniSpace team – Rahul Kulkarni, Hetvi Mehta, Reshma Marcedo and Priya Mashru
The brand saw an immediate uplift of a phenomenal 400%.