we believe it takes an inspiring story to make people buy
As a person I hate gift certificates. It stirs very very strong negative emotions. To me it is the way to tell someone ‘I don’t care enough to go through the effort’.
But then when I think of it from a business point of view, pushing sale of gift cards seems like a no brainer.
Here is what retailers have to say about it:
“Gift Certificates require no inventory, take up no floor space, and generate immediate cash. They represent an interest-free loan to me that will be paid back in merchandise that will probably cost me half of the loan amount. I think of my Gift Certificate program as a bank with the most favorable lending rates in the world!” — TSB, Golf Shop Owner
YET ALL GIFT CARD
LOOK LIKE CRAP!
BUYSTORIES is working on making your gift cards desirable by crafting a beautiful story. Gifting is supposed to be memorable. As shopper communication experts we will make the buying and receiving of gift certificates a memorable experience. Write to us on email@example.com to find out how.