we believe it takes an inspiring story to make people buy
Imagine this – ‘you are walking past a store and you spot a beautiful jacket in the store window, you walk in and while you are browsing you spot the hangers flashing digits.
It looks something like the picture here. One will want to find out whats going on.
Once the customer has figured what it is i.e. the number of likes each merchandise has received on FACEBOOK what are they likely to do?
We don’t know. What are YOU likely to do?
We love the inclusiveness of the idea. Fashion is (mostly) popularity. Customer engagement to decide popularity and using it to help you sell is a fantastic plan.
Now assuming the technology is bug free
1) There is a larger risk of making the other (not so liked) merchandise seem unappealing. This can work against closing of sale esp. in fashion where limited size sets limit availability.
2) As a business I would be worried sick about the numbers staying stagnant.
3) Where is the scalability?
4) Wish the customer could engage on the floor as well… maybe a like or not after they try the merchandise.
None the less we need to experiment, put ideas on the floor, get the customer to respond, do the tweaking and if none of it helps, let the idea die to make way for another one.
Executed at Brazilian retailer C&A – http://news.cnet.com/8301-17938_105-57435452-1/hangers-with-like-counts-let-facebook-dictate-fashion/