Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

is packaging a good place to tell the brand story?

On your packaging – is it a good place to tell your story?

1st moment of truth

If emotions drive purchase, what better place to trigger these emotions when the customer is comparing you with others on the shelf? It is your 1st moment of truth – CHOOSING.
1) Help them buy

2nd moment of truth

If building affinity is what you are gunning for, triggering emotions is your only hope. An engaging story about your brand when they are CONSUMING your brand can i.e. the 2nd moment of truth is where you must give them a reason to stay with your brand. And for that as someone said – The one thing that hasn’t changed in thousand of years… There is no better way to stir emotions than a good story.
2) Make them want to come back

3) A great story is unfailingly retold

How a few brands are doing it?

EDUCATING STORY
McDonald’s
Chief Brand Officer. “Customers tell us they want to know more about the food they are eating and we want to communicate brand stories in an engaging and modern way and also make it as easy as possible by putting this information right at their fingertips”

mcdonaldsnewpackaging

INFORMATION STORY – Sweet Leaf Tea

sweet leaf tea

CUSTOMER STORY – Little Duck Organics

little-duck-organics-packaging-copy-704x1024

MAKING YOU WANT TO STAY WITH THE BRAND STORY – Ben & Jerry’s Greyson bakery 

Ben&Jerry's Greyson Bakery

Continued…

Advertisements

2 comments on “is packaging a good place to tell the brand story?

  1. Rahul Kulkarni
    May 20, 2013

    Perfecto! I am experiencing this in a lil but effective manner on my organic farm product. I think that makes the difference and then is the product remembered by the shopper. Otherwise, a product is a product is a product….

  2. thebuystories
    May 20, 2013

    super! let me know if you need any help

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 946 other followers

Follow me on Twitter

%d bloggers like this: