we believe it takes an inspiring story to make people buy
On your packaging – is it a good place to tell your story?
If emotions drive purchase, what better place to trigger these emotions when the customer is comparing you with others on the shelf? It is your 1st moment of truth – CHOOSING.
1) Help them buy
If building affinity is what you are gunning for, triggering emotions is your only hope. An engaging story about your brand when they are CONSUMING your brand can i.e. the 2nd moment of truth is where you must give them a reason to stay with your brand. And for that as someone said – The one thing that hasn’t changed in thousand of years… There is no better way to stir emotions than a good story.
2) Make them want to come back
3) A great story is unfailingly retold
How a few brands are doing it?
McDonald’s Chief Brand Officer. “Customers tell us they want to know more about the food they are eating and we want to communicate brand stories in an engaging and modern way and also make it as easy as possible by putting this information right at their fingertips”
INFORMATION STORY – Sweet Leaf Tea
CUSTOMER STORY – Little Duck Organics
MAKING YOU WANT TO STAY WITH THE BRAND STORY – Ben & Jerry’s Greyson bakery