we believe it takes an inspiring story to make people buy
I recently took delivery of a beautiful black 2011 Mustang 5.0. I am a 71 year old great gramma and when I purchased this car, I thought my kids (4 sons and a daughter) would think I was nuts, until one of my sons said: every granny needs a toy! Well I love my “toy”, her name is Miz Sally. I don’t know much about engines and such, but I love the looks, the get up and go and how the interior lights up pink! My sons and grandsons all have hot rods, now I can join them and be part of the gang when they show off their cars at “cruise night:”. Some times my car gets more attention than theirs……I love it, and love my Mustang!
Selling to a new older audience without having to sell.
The other stories on the page are about:
accidents that speak highly of the sturdiness of the vehicle
miles that speak of how great the car is even after being driven for 226,826 miles
dream car emphasizing the aspirational value of the car
and a lot more. It is everything that the brand FORD would have wanted to say.
But they don’t need to. The customer stories say it all.
Of course you need to have belief in your brand to let the customer creating content.