Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

Coke crafting a story worth experiencing and retelling

Have a look at this link before you read further that lives up to the Coke Happiness platform. Click
Coca-Cola Where Will Happiness Strike Next: The OFW Project

Personally the Happiness campaign has made me tremendously happy because it put an end to the ‘cola wars’. They were getting tedious to watch and honestly doing nothing to the consumer. It was probably just giving kicks to the management at their month end meetings. The media houses sure walked home very happy.

The Coke Happiness machine was a seed.

  • North of India experienced it.
  • Social media shared it.
  • Marketers and Brand custodians discussed it.
  • Media highlighted it.

What Coke did was it gave us a STORY to tell.

The campaign you just saw took the Coke Happiness message and made it real. It gave Coke some roots.

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One comment on “Coke crafting a story worth experiencing and retelling

  1. thebuystories
    May 8, 2014

    More stories. This time Hello Happiness phone booth for UAE workers. https://www.youtube.com/watch?v=zlA9tXYxD8g

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