Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

tales from our favourite brands

Every brand has a story. Stories breath life into a brand. It is easier for the customer to emotionally connect with a person than with a brand.

Cars killed the harness manufacturerlogo-hermes
In 1837, Thierry Hermes founded a harness manufacturing factory which was mainly engaged in leather products associated with horse riding. He created some of the finest wrought harnesses and bridles for the carriage trade. 1818, the president transformed the business from wholesale to retail sales.
At the beginning of 20th Century, the car was born and the carriage or horse riding gradually became obsolete.

In 1920, Hermes’ headquarters was established and the product lines had been actively expanded to handbags, traveling cases, gloves, belts, jewels, notebooks, ashtrays and silk scarves etc. And that is how you have Kelly and Birkin.


Lamborghini was born out of spite
Ferruccio Lamborghini was originally a farmer who made tractors who went on to becoming one of the most wealthy men in Italy and bought a Ferrari. After owning it for some time, he then noticed that it had an inferior clutch that would always break and would force him to bring the car all the way back to Maranello over and over. He brings up the complaint all the way to the owner, Enzo Ferrari, and argued to him that his tractors had better clutches than Ferrari cars. Pride-filled Enzo Ferrari shrugged off his complaint thinking that a mere farmer had nothing against the prestige and pedigree of his Ferrari cars. This is what pushed Ferrucio Lamborghini into the business of automobiles.

The idea that first did not stick with 3M
Spencer Silver, a chemist for the giant multinational Minnesotan company 3M, was attempting to develop a better adhesive.
Art Fry, who had heard Spencer talk about his microspheres (microspheres retained their stickiness and had a removability characteristic, allowing attached surfaces to be peeled apart easily) at a company seminar. “I thought what I need is a bookmark that would stick to the paper without falling off and but not damage the sheets,” he said. 3mstory

When the team started writing messages on the notes to communicate around the office, they realized the full potential of the idea.

“I thought what we have here isn’t just a bookmark,” said Fry. “It’s a whole new way to communicate.”

Guinness was only trying to help the society
Picture a young man sitting in a large cathedral in Ireland with his wife and small children. He lives around the time of our founding fathers and is a rising entrepreneur in Dublin. His name is Arthur Guinness, and he is a brewer, and it is hard to exaggerate just how important beer was to the people of Guinness’ day.guinness_beer
Guinness lived at a time when no one understood micro-organisms and how disease is spread. They routinely drank from the same waters in which they dumped their garbage and their sewage. Unknowingly, they polluted the rivers and lakes around their cities. People died as a result, and this made nearly everyone in Guinness’ day avoid water entirely. Instead, they drank alcoholic beverages.


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This entry was posted on May 2, 2013 by in insights and tagged , , , , .

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