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I chanced upon this link today and wanted to cry when I read October 2008 at the end of the page. Sob sob!
A whitepaper on Shopper Marketing written in 2008 remains valid in 2013. Scary, for the pace at which the world is moving.
Not all the best practices in this document are being practiced, lot of the challenges remain, neither brands or industry experts are betting their money’s on this discipline. Shopper Marketing Department (if at all), changes hands way too often – from sales to marketing to foster homes to the orphanage to sometimes the streets.
Read the whitepaper on: http://www.hoytnet.com/downloads/ShopperStructureHubSept_Oct2008.pdf