Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

the story behind BUYSTORIES

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People are moved by emotion. The best way to emotionally connect other people to our agenda begins with “Once upon a time…” says Peter Guber athor. Tell to Win

Over the years, I have seen intense faces in meeting rooms lighten up with the words ‘the other day…’. The story that follows is more believable than the digits and letters on papers. It is how we consume information.
Same is the case with consumers. Attitudes, fears, hopes, and values are strongly influenced by stories. Stories are more effective at changing beliefs than messages that are specifically designed to persuade through argument and evidence.

BUYSTORIES, like master storytellers can get your audience drunk on emotions which make them relax on skepticism and rational considerations to yield to your agenda.

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3 comments on “the story behind BUYSTORIES

  1. Prasad
    April 9, 2013

    Good introduction to kick start the venture. Agree that the “The Other day…” is better than “We looked at the data…”
    Love the logo and the play with the “U” and the shopping bag. Wishing you all the best in the ventures ahead!

  2. Karishma Attari
    April 10, 2013

    I couldn’t agree more. The story is paramount and when you present only details and facts and figures you lose the learning.

  3. Manoj Tapadia
    April 11, 2013

    Correct. This is more in line with how creatives think. We don’t think numbers we think of emotions. Emotions drive businesses not numbers.

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This entry was posted on April 8, 2013 by in insights and tagged , , , , , .

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