we believe it takes an inspiring story to make people buy
People are moved by emotion. The best way to emotionally connect other people to our agenda begins with “Once upon a time…” says Peter Guber athor. Tell to Win
Over the years, I have seen intense faces in meeting rooms lighten up with the words ‘the other day…’. The story that follows is more believable than the digits and letters on papers. It is how we consume information.
Same is the case with consumers. Attitudes, fears, hopes, and values are strongly influenced by stories. Stories are more effective at changing beliefs than messages that are specifically designed to persuade through argument and evidence.
BUYSTORIES, like master storytellers can get your audience drunk on emotions which make them relax on skepticism and rational considerations to yield to your agenda.