Shopper Marketing and Customer Experience Management

we believe it takes an inspiring story to make people buy

‘Live In Levi’s’ celebrating stories of people who live in their jeans

One does not know a single person who hasn’t a story involving those favourite paid of denims in their closet. Memories are written in certain denims and so we treasure … Continue reading

August 21, 2014 · Leave a comment

restaurants need stories

Recently spotted on a Facebook wall. The hospitality industry depends more on reviews a.k.a. stories more than a lot of other industries. In India there one will not find too … Continue reading

July 29, 2014 · Leave a comment

Shopper Marketing Campaign for ITC Bingo

If you are wondering why the BUYSTORIES blog was inactive for a bit, we were busy rolling out this gorgeous Shopper Marketing Campaign for ITC Foods. Bingo! Launched a new … Continue reading

July 24, 2014 · Leave a comment

Nutella — 50 Years Full of Stories

Nutella asked people to send their love in the form of stories on its 50th birthday. Putting fans at the centre of the campaign idea. A global campaign to celebrate the brand’s … Continue reading

June 6, 2014 · 2 Comments

Cornetto Cupidity Stories

CORNETTO FILMS aces long-form video content for youtube 14 lovers, 7 stories and some very wise cupids. Enjoy the ride, love the ending! These films leave one dazed. After the first … Continue reading

May 23, 2014 · Leave a comment

great digital shopper marketing

Digital Shopper Marketing at its best. Online shoppers are accustomed to great deals on anything they want to buy. A lot of us online shopper are deal hunters and search engines … Continue reading

May 20, 2014 · Leave a comment

social storytelling – kinds of LOVE

Why Saying ‘I Love You’ Shouldn’t Be a Big Deal At All Loving a Married Man Picture courtesy: inspirationaldaily.wordpress.com

May 8, 2014 · Leave a comment

if you choose to use technology in Shopper Marketing

Emart sure knows the meaning of Shopper Marketing Use of technology in inside the store? Drive traffic during low business hours? Sell to those beyond the catchment area? And the one mantra … Continue reading

April 22, 2014 · Leave a comment

innovation in fashion retail experience – Crowdemand

Crowdemand a fashion retailing platform adds another touchpoint in the Customer Experience Journey. The customer can now participate in ‘manufacturing’ of fashion merchandise which is much before it goes on … Continue reading

April 11, 2014 · Leave a comment

Science behind use of lights in retail design

Originally posted on thevalleygroupindia:
Shopping is often referred to as retail therapy. It is said so because it is believed that while shopping, all the five senses get activated and…

April 10, 2014 · Leave a comment

10000 views from across 93 countries

  The BUYSTORIES blog crossed over 10000 hits recently. We want to share the joy and Thank all for reading and sharing. 122 posts across 11 categories 10000 views from … Continue reading

April 7, 2014 · Leave a comment

WORKSHOP on Brand Storytelling

“STORYTELLING IS IN VOGUE, and there are a lot of people saying, ‘We have to tell stories and be on all platforms,’” says John Sadowsky, author of Email, Social Marketing … Continue reading

April 3, 2014 · Leave a comment

Miele® Sales Pitch Inside and Out

Originally posted on Fixtures Close Up Retail and P-O-P:
Steamers have been used in restaurant kitchens for decades. Lately Miele® and Gaggenau® offer these appliances for upscale home installation. This…

March 24, 2014 · Leave a comment

5by20 Coca Cola stories from rural India

In the world of social media conversations and that being discussed as THE way of spreading brand stories, here is Coca Cola spreading the ‘Happiness’ story in rural India. India, … Continue reading

March 24, 2014 · Leave a comment

Collaborative Marketing and Crowdtap

Brands today are engaging the customer in a way like never before. While new social media platforms have become an important part of the marketing strategy for any brand, these … Continue reading

March 11, 2014 · Leave a comment

now THIS is shopper marketing

To begin with a Storyboard Notebook with space pre marked for a ‘Video frame’ and the ‘Description/VO/VFX’ is a very useful product proposition. Probably comes from the fact that the … Continue reading

March 5, 2014 · Leave a comment

Man Claims He Was Burned Having Relations With A Pizza, Domino’s Responds Perfectly

Originally posted on Consumerist:
Not the pizza in question. (Morton Fox) Listen, pizzas are for eating. Whatever else you do with them — and we won’t judge you but also…

February 27, 2014 · Leave a comment

Social BPM takes Customer Experience Management a step further

What is Customer Experience Management is the BPO/BPM industry like? Are we ready to crowdsource insights?

February 24, 2014 · 1 Comment

Happy 1st Birthday BUYSTORIES

What a super year it has been! Here is thanking every and every person who has been a part of this fantastic year. Lots of stories to craft, and lots … Continue reading

February 18, 2014 · Leave a comment

Colour Cosmetics Retail Design Strategy

Can design sell Colour Cosmetics? India has seen 15 new colour cosmetic brands since 2009 from Lancome, Faces, MAC to a revamp in our very Indian Lakme. Malls look like glamorous places partly because of the colour cosmetics stores with their very appealing … Continue reading

February 12, 2014 · Leave a comment

Tablet retail Re:imagined at CROMA

Originally posted on thevalleygroupindia:
CROMA retail a premium CDIT retailer in India has positioned themselves as the people who ‘HELP YOU BUY’. CROMA spotted an opportunity in tablet retail, world over the…

February 6, 2014 · Leave a comment

Re:imagining TYRE stores

Originally posted on thevalleygroupindia:
We all love our cars and we all  love to shop, but for some reason buying a tyre is just not something we look forward to…

January 23, 2014 · Leave a comment

retail trends watch

Very interesting presentation on Retail Trends 2013. Time to introspect!

January 20, 2014 · 1 Comment

brand storytelling

       

January 17, 2014 · Leave a comment

social storytelling – SINGLE in India

World of singles in India Being single is embarrassing Family and single people in India What single people do over weekends?

January 1, 2014 · Leave a comment

social storytelling – Stigma attached to MENTAL ILLNESS

Mental illness in India Helping before suicide Insurance for mental illness Refuse to accept mental illness Help for mental illness in India The opposite of depression

December 29, 2013 · Leave a comment

power of a great design story

Apple – Steve Jobs introduces the first Apple Store Retail on May 19, 2001 at Tysons Corner Center, Virginia The revolutionary Apple store as launched by Steve Jobs in is … Continue reading

December 27, 2013 · Leave a comment

I BIG SMILE on the faces of WestJetters

A small tiny price to pay for the smiles that you bring to your customers. Gorgeous idea, almost unbelievably executed brought about exactly if not more impact WestJet set out … Continue reading

December 19, 2013 · Leave a comment

why did hashtag McDStories fail?

McDonald’s Head of Social Media Rick Wion said he believes in turning people into ‘storytellers’ and that corporations don’t tell stores, ‘people tell stories’. The #McDstories hashtag campaign aimed at inspiring … Continue reading

December 2, 2013 · Leave a comment

cost per square foot of stores

It is difficult to imagine business without the retailer, yet how often do we provide for or even discuss retailer empowerment in our Marketing Mix or our Annual Budgets. Building … Continue reading

November 20, 2013 · Leave a comment

why storytelling

Here is a simple and beautiful infographic about Corporate speak Vs. Storytelling   By the Hoffman agency

November 14, 2013 · Leave a comment

what it takes

Click this link the NEXT business by the next women A tiny contribution to all those women to wish to be entrepreneurs and more importantly wish to work from home. It is … Continue reading

November 8, 2013 · Leave a comment

United Arrows store windows

United Arrows used the Kinnect technology to make the store windows interactive and in grand style. The mannequins were turned into Marionettes. Though a very interesting was to engage passers by, … Continue reading

October 21, 2013 · Leave a comment

why do all store windows look the same?

Not always… Here are examples of some simple store windows with a STORY to tell.

October 13, 2013 · Leave a comment

state of CX

The most interesting infographic I have come across on the state of Customer Experience cx_infographic By who other than the TEMKIN GROUP

October 9, 2013 · Leave a comment

Kaiser Berlin store for the elderly

A store with: widened aisles non-skid floors bright lights magnifying lenses hanging from shelves and shopping carts carts are lighter and easier to move carts redesigned with built-in seats for … Continue reading

October 8, 2013 · Leave a comment

Bodyshop uses ibutterfly for a fantastic instore experience

Wondering what that way? The Body Shop in Singapore filled its stores with virtual ibutterflies for its 35-year anniversary, creating a virtual aviary of offers on products and 10 grand … Continue reading

October 3, 2013 · 1 Comment

STORY, 144 Tenth Ave. Experience per square feet

A former marketing consultant to TOMS Shoes, Rachel Shechtman brings to life a physical retail innovation experience. Marrying the charm of an independent shop with the luxury of a well-curated … Continue reading

October 1, 2013 · Leave a comment

emporio PERONI Italian STYLE applied to beer

The STORY of Italian STYLE applied to beer making it a lifestyle product. A store window, a display, a store, an installation. The brand took up space at key high … Continue reading

September 27, 2013 · Leave a comment

BUYSTORIES way of working

Day In The Life Of: Aaradhee Mehta Click link – womensweb.in

September 26, 2013 · Leave a comment

this too is CEM

This too is Customer Experience Management although one must never do this.

September 21, 2013 · Leave a comment

people are the most powerful advertising medium

A fantastic presentation by the Jack Morton Worldwide Group, on the importance of brand advocates. A study conducted across 3000 customers in US, UK, Brazil, Chinal, India and Russia clearly … Continue reading

September 20, 2013 · Leave a comment

we buy stories not shade cards

We as consumers of any kind of communication today do not believe in evidence and argument. Guess who joined the shade card bandwagon? After skincare brands it is now time … Continue reading

September 19, 2013 · Leave a comment

segmentation at a computer and laptop Brand Store

What is the shopper journey in purchase of a laptop/computer? STEP 1 – Realize the need for purchase STEP 2 – Add brands to the consideration set STEP 3 – … Continue reading

September 14, 2013 · Leave a comment

inspiring me Asian Paints Colour World

In the year 2009 Asian Paints built a 7500sqft Customer Experience Store in the heart of the city of Mumbai. The store does not sell product. The store does what … Continue reading

September 13, 2013 · Leave a comment

3 reasons for shoppers to buy a large pack of confectionery

Just like ice cream, confectionery is not an impulse purchase in a supermarket. However, marketers are under huge pressure to sell large packs in supermarkets – multipack or a large … Continue reading

September 11, 2013 · 1 Comment

4 business cards that tell a story

Tell us what you think of the BUYSTORIES business card?

September 10, 2013 · 2 Comments

store zoning

Store zoning is not a new word in Shopper Marketing or CEM however what you will read not is not common knowledge. Store zoning has absolutely NOTHING to do with … Continue reading

September 6, 2013 · Leave a comment

use of props in storytelling

Peter Guber -author of the book Tell to win paid a visit to the office of LASIK surgeon Robert Maloney. Peter’s wife had had a successful surgery and so she … Continue reading

September 5, 2013 · Leave a comment

Victoria’s (Secret) STORY

Once upon a time, women cared about wearing nice clothes. They couldn’t care less about what was under. Lingerie was meant to be cheap. Something white, something cotton, was the … Continue reading

September 2, 2013 · Leave a comment

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about.me

Aaradhee Mehta

Aaradhee Mehta

Chief Storyteller

Once upon a time…. a girl with a very exciting life in mainline advertising was bitten by the bug to specialize in an aspect of marketing that truly added to the numbers. She was drawn to the world of shelves and carts. And that is where she has spent the last 7+years enjoying every moment.

I have worked on selling everything from fabric care and health beverages to fashion and lifestyle. If there is one belief one goes by, it is that for those who want to listen the customer is shouting out loud.

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